Heidi Verplank
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Public Relations & Global Communication
Public relations is no longer just about crafting a message, but also about navigating cultural differences,…
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Why PR Professionals should be Prepared: Health and emergency awareness
Health and emergency preparedness are critical areas that PR professionals must be ready to handle, particularly…
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Incorporating Social Causes and Norms Into Public Relations
Social issues and norms are increasingly becoming a key consideration for organizations’ public relations teams. According…
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Audience Identification: Why Successful PR is Focused on Your Audience
Successful public relations efforts rely heavily upon connection with your target audience to communicate effectively. As…
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Ethical Behavior: What Successful PR Should Be Built upon
Ethical behavior applies to all aspects of daily life, including in the public relations field. It…
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Advocacy & Activism in Public Relations
Advocacy and activism are becoming exceedingly popular for corporations, especially when used in relation to PR.…
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Accountability on ESG Issues: Why Organizations must be accountable to publics
Environmental, social and governance (ESG) issues are increasingly affecting organizations and reshaping how they communicate with…
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Reputation Management and Image Restoration: Why is this important in PR?
As defined by Silverman and Smith in the Strategic Planning for Public Relations textbook, reputation management…
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Why Authenticity, Trust & transparency Are necessities in PR Today
Authenticity, trust and transparency are key aspects of public relations efforts that truly engage publics with…
Heidi Verplank 