Heidi Verplank

Public relations is no longer just about crafting a message, but also about navigating cultural differences, global stakeholders, and communication challenges when building trust internationally. In an article for the PRSA Public Relations Journal, Kara Alaimo explains that international public relations professionals must first understand a country’s political economy, culture, activism, level of development, media… Read more: Public Relations & Global Communication

Health and emergency preparedness are critical areas that PR professionals must be ready to handle, particularly in relation to a crisis. This means going beyond reactive crisis communication, but living in a “state of perpetual preparedness,” as described in an article from Ragan PR Daily by Jess Zafarris (Zafarris, 2023). This concept demonstrates the importance… Read more: Why PR Professionals should be Prepared: Health and emergency awareness

Social issues and norms are increasingly becoming a key consideration for organizations’ public relations teams. According to an article by Jon Goldberg on PRSA Strategies and Tactics, research shows that an large majority of consumers expect corporations to take stances on social issues (Goldberg, 2024). This means that it is now more important than ever… Read more: Incorporating Social Causes and Norms Into Public Relations