Heidi Verplank

Ethical behavior applies to all aspects of daily life, including in the public relations field. It is easy to see that PR is about protecting reputations and organizations, but harder to understand the delicate balance between duty and ethics. PR professionals must keep in mind the importance of keeping ethical behavior at the forefront of… Read more: Ethical Behavior: What Successful PR Should Be Built upon

Consumers today expect more than just products or services from organizations. Instead, they want brands who have clear values that they continuously and publicly support. As explained by Julia Petryk in an article for PR News, this is why corporate social responsibility helps companies build trust, support their community and encourage others to join their… Read more: Communicating CSR: The Role of PR In Corporate Social Responsibility

Advocacy and activism are becoming exceedingly popular for corporations, especially when used in relation to PR. According to polls from Gallup, publics are increasingly expecting organizations to take a stand on public issues, compared to past years when consumers preferred not to (Ray, 2025). The most important part of advocacy and activism carried out by… Read more: Advocacy & Activism in Public Relations